Press Release

LOUISVILLE, Ky.--(BUSINESS WIRE)-- Yum! Brands, Inc. (NYSE: YUM), the world's largest restaurant company and parent of KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants, has received the "Innovative Program Award" from the Employee Services Management (ESM) Association's Awards of Excellence Program for its 2008 Earth Week program that reinforced the importance of sustainability and the environment.

ESM Association, a national nonprofit for employee services providers, evaluated their members' 2008 programs and made its selection based on several criteria including program innovation, creativity, employee feedback and results. Yum! Brands' Earth Week Program was selected because of the program's innovation and creativity.

"We are very proud of ESM Association's recognition and it fuels our commitment to continuously provide innovative and best-in-class services to the employees at our Restaurant Support Centers in Louisville, Dallas and Irvine," said Rusty Hagemann, Senior Director, Corporate Services, Yum! Brands.

The Company created Earth Week in 2008 to highlight its sustainability practices and educate employees about actions they can take in business and personally to reduce their environmental impact. Earth Week was launched simultaneously at the Company's Restaurant Support Centers in Louisville, Dallas and Irvine. The program included daily information emails promoting awareness of the Company's environmental actions along with a trivia contest and a Corporate Services website detailing Yum!'s green initiatives and green tips for work and home.

Earth Week also included a unified recycling system, including under-desk recycling bins for employees. Educational opportunities like "Lunch and Learn" sessions and a green teleconference were hosted to educate employees about sustainable actions taken in the Company's Restaurant Support Centers and restaurants around the country.

For the past several years, Yum! Brands has been recognized by ESM Association for innovative employee programs and as "Employer of the Year" in 2008. Yum!'s strategy for providing employee services includes recreation and recognition programs, event planning, childcare services, convenience services and travel offerings. The Company offers a number of benefits and programs at its Restaurant Support Centers in Louisville, Dallas and Irvine such as "Lunch and Learn" sessions, on-site fitness centers, day care centers and company stores, employee discounts programs, Culture Teams and Recognition Bands.

Yum! Brands launched its Earth Week program for Restaurant Support Center employees in conjunction with the Company's focus on corporate responsibility. The Company issued its first Corporate Responsibility Report titled "Serving the World" during the fourth quarter of 2008. The Report examines Yum! Brands' social, environmental and economic impact based on company and external stakeholder expectations, with focus on: Corporate Governance and Ethics, Public Policy and Government Affairs, Culture and People Development, Health and Nutrition, Environment, Supply Chain, and Community Giving and can be accessed on www.yum.com/responsibility/.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world's largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in more than 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the company's restaurant brands - KFC, Pizza Hut, Taco Bell and Long John Silver's - are the global leaders of the chicken, pizza, Mexican-style food and quick-service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it the leader in international retail development. The company has consistently been recognized for its reward and recognition culture, diversity leadership, community giving, and consistent shareholder returns. For the second year, the company launched the world's largest private sector hunger relief effort in partnership with the United Nations World Food Programme and other hunger relief agencies. To date, this effort is helping to save approximately 4 million people in remote corners of the world, where hunger is most prevalent.

    Source: Yum! Brands, Inc.