Milestone Spotlights Company’s Growth and Leading Position in China
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Yum! Brands, Inc. (NYSE: YUM) announced today that Yum! China Division
has recently opened its 4,000th KFC restaurant located in
Dalian, China. The milestone commemorates the Company’s 25th
anniversary in China, highlighting Yum! Brands’ leading position and
rapid growth as China’s largest restaurant company.
Yum! China celebrates 25th anniversary and 4,000th KFC at restaurant opening in Dalian, China. (Photo: Business Wire)
Yum! has become the largest and fastest growing restaurant company in
China by pursuing a broad-based development program supported by a
sophisticated supply chain infrastructure and more. KFC’s brand-building
strategy has been successful due to a strong local management team, a
highly-skilled workforce focused on providing outstanding customer
service, plus innovative, localized menus offering value and variety to
Chinese consumers.
“KFC’s success in China is not only about the increase of store counts,
but beyond that,” said Sam Su, Chairman and CEO of China Division, Yum!
Brands, Inc. “The transformation strategy of KFC is to connect deeply
into consumers’ lives. KFC does more than sell products, it interacts
with consumers in a meaningful way to become a welcomed part of their
lives,” added Su.
KFC was the first quick-service restaurant chain to enter China in 1987.
Today, KFC is the number one quick-service restaurant brand in China
and opens more than one new KFC every day. In addition to Original
Recipe chicken, KFC has an extensive menu featuring beef, seafood, rice
dishes, fresh vegetables, soups, breakfast, desserts, and other products
that appeal to Chinese consumers’ tastes.
Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest
restaurant company in terms of system restaurants with nearly 38,000
restaurants in more than 120 countries and territories. Yum! is ranked
#213 on the Fortune 500 List with revenues of more than $12 billion in
2011. The Company’s restaurant brands - KFC, Pizza Hut and Taco Bell -
are the global leaders of the chicken, pizza and Mexican-style food
categories. Outside the United States, the Yum! Brands system opened
approximately four new restaurants each day of the year, making it a
leader in international retail development.
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Yum! Brands, Inc.
Virginia Ferguson, 502-874-8200
[email protected]
Source: Yum! Brands, Inc.