By 2015, India to Have 1,000 Restaurants in More Than 100 Cities
Yum! and Franchise Partners Plan to Invest $10 Billion in Emerging
Markets by 2020
LOUISVILLE, Ky. & GOA, India--(BUSINESS WIRE)--
Yum! Brands (NYSE: YUM), the world’s leading restaurant company,
announced the opening of its 40,000th restaurant, a flagship KFC store
in Goa, India, to spotlight the Company’s emerging market leadership and
growth. By 2015, India is expected to have $1 Billion in system sales,
which includes company and franchise restaurants. By then, the
restaurant company will have over 1,000 KFC, Pizza Hut and Taco Bell
outlets in more than 100 cities.
Yum! Brands (NYSE: YUM), the world's leading restaurant company, announced the opening of its 40,000th restaurant, a flagship KFC store in Goa, India, to spotlight the Company's emerging market leadership and growth. By 2015, India is expected to have $1 Billion in system sales, which includes company and franchise restaurants. By then, the restaurant chain will have over 1,000 KFC, Pizza Hut and Taco Bell outlets in more than 100 cities.
Yum! Brands is the worldwide leader in emerging markets with a
two-to-one advantage over the nearest competition. The Company is also a
leader in international development opening more than five new
restaurants per day outside the U.S. with plans to open a record 1,450
new restaurants in emerging markets this year. Emerging markets
represent tremendous growth potential for the Company.
“Together with our growth-ready franchise partners, Yum! Brands plans
to invest $10 Billion and have more than 20,000 restaurants in emerging
markets by 2020,” said David Novak, Chairman and CEO, Yum! Brands.
“With only 2 restaurants per million people in the top 10 emerging
markets, vs. 58 restaurants per million in the U.S., we are only on the
ground floor of global growth. India is one of the biggest emerging
market opportunities in the world and we are thrilled to celebrate our
40,000th restaurant here.”
India is a key emerging market for Yum! Brands. It has a rapidly growing
middle class and a huge, youthful population of more than 1.2 Billion
people with 65-percent under the age of 35. It is predicted that India
will have the largest consuming class in the world by 2030. India also
has a great retail environment and is the sixth largest poultry consumer
market in the world. The ‘eating-out’ market is estimated to be $94
Billion and only two percent is organized with national and
international food retail brands.
Niren Chaudhary, President, Yum! Restaurants India said, “Our
growth in the country can be attributed to a successful brand building
strategy focused on providing exceptional customer service, deep
penetration across Tier I and Tier II cities, localized menu offerings
and a skilled yet diverse workforce. As we grow our business, we also
invest in the local communities with an aim to make a positive impact in
the lives of millions of people. Our India business has been making
incredible progress, laying the foundation for similar emerging markets
where the consuming class is likely to double in five years. We maintain
a positive outlook on the Indian market and look forward to reaching the
1,000th restaurant milestone by 2015.”
The new flagship KFC store is located in Goa, which is in India’s
western coastal region. The store is based on a theme of ‘Soul, Spirit
and Heart.’ It takes inspiration from the core brand essence wherein SOUL,
stands for KFC’s commitment of great taste and quality reinstating
its promise of Always Prepared Fresh, World Famous Secret Recipe,
Great Tasting Non-Veg and 100% Vegetarian Products; SPIRIT is
all about the pleasure of sharing with friends and family and having a
great time-out; and lastly, HEART reiterates its belief of giving
back to the community in which it operates. Spread across 4100 sq. feet,
the store can serve over 130 people.
KFC is the fastest growing quick-service restaurant brand in India,
tripling in size over the last five years to 296 restaurants. Pizza Hut
has been named the number one most trusted food service brand for seven
years in a row. Through its brand proposition of ‘Pizzas and much more’
in India, it is currently present across 181 affordable casual dining
restaurants and 132 Home Delivery locations. Taco Bell, Yum! Brands’
third international brand and the global leader in the Mexican-style
food category, entered India in 2010 in Bangalore and has four
restaurants located in the city currently.
With ‘Growth with a Big Heart’ at the center of everything, Yum! India
strongly believes in giving back to the communities in which it works
and lives, making a positive difference in the lives of all its
customers, associates, franchisees and their families. Yum! India has
embraced the global World Hunger Relief initiative and also created a
program that employs specially-abled (hearing and speech impaired)
employees.
Launched in 2007, the Yum! Brands World Hunger Relief initiative spans
more than 130 countries and territories across 40,000 KFC, Pizza Hut and
Taco Bell restaurants engaging with 1.5 million associates to raise
awareness, volunteerism and funds for the United Nations World Food
Programme (WFP) and other hunger relief agencies. Over the years, World
Hunger Relief has raised over $150 million helping to provide more than
600 million meals to hungry women and children across the world.
Additionally, as part of its employment program, Yum! Restaurants India
has 20 specially-abled KFC stores where hearing and speech impaired
people account for about 67 percent of the total staff. The program
began in 2008 and has been running successfully for over five years. By
2015, Yum! India plans to have 1,000 specially-abled employees running
50 such stores.
About Yum! Brands
Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s leading
restaurant company, with 40,000 restaurants in 130 countries and
territories. The Company's restaurant brands - KFC, Pizza Hut and Taco
Bell - are the global leaders of the chicken, pizza and Mexican-style
food categories. Outside the United States, the Yum! Brands system
opened over five new restaurants per day, making it a leader in
international retail development. Yum! is ranked #201 on the Fortune 500
List with revenues of over $13 billion in 2012 and in 2013 was named
among the top 100 Corporate Citizens by Corporate Responsibility
Magazine.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20131022006099/en/
Yum! Brands, Inc.
Virginia Ferguson, 502-874-8200
Source: Yum! Brands, Inc.