World’s Most Popular Chicken Chain Expands in Emerging Markets
LOUISVILLE, Ky.--(BUSINESS WIRE)--
Yum! Brands, Inc. (NYSE: YUM) today announced the opening of the first
KFC in Bolivia, with Franchise partner, DELOSUR. The introduction of the
first KFC in Bolivia reflects the reach of the KFC Brand and the
Company’s expansion in emerging markets.
The first KFC in Bolivia is located in Santa Cruz. (Photo: Business Wire)
“KFC is an iconic global brand, and is instantly loved by consumers in
every country where we introduce it,” said Micky Pant, CEO, KFC. “We’re
delighted to work with our franchisee to bring the delicious taste of
KFC to consumers in Bolivia. Together with our growth-ready franchise
partners, we will continue to aggressively expand the KFC brand and
enter new emerging markets around the world.” KFC is one of the fastest
growing retail brands in the world with more than 18,000 restaurants in
over 118 countries, including our China and India Divisions.
The new KFC restaurant, located in Santa Cruz’s popular Ventura Mall, is
Bolivia’s first experience with the world’s favorite chicken restaurant.
The KFC Bolivia menu features Original Recipe and Extra Crispy chicken,
Hot Wings, the Original Recipe sandwich, Twisters, salads, sides like
mashed potatoes, rice and coleslaw, and more.
“We are proud of the successful opening of the first KFC in Bolivia,”
said Sergio Hanna, CEO, DELOSUR. “Chicken is extremely popular in
Bolivia and consumers are excited about the new restaurant. We’re
committed to serving our customers delicious products, providing
excellent customer service and growing the KFC brand in Bolivia.”
DELOSUR plans to open a second location in Santa Cruz that will serve as
the flagship KFC in Bolivia later this summer. The restaurant features a
contemporary, youthful design and seating for over 200 people. The two
restaurants will create more than 70 jobs for city residents. Santa Cruz
is one of the fastest growing cities in the world and the most populous
in Bolivia with a growing and vibrant population of 2.8 million
residents.
Yum! Brands is the worldwide leader in emerging markets with more than
14,000 restaurants and a nearly two-to-one advantage over the nearest
competition. With only two restaurants per million people in the top 10
emerging markets, compared to 58 restaurants per million in the U.S.,
Yum! believes it is on the ground floor of global growth. The Company
and its franchise partners plan to invest $10 Billion and have more than
20,000 restaurants in emerging markets by 2020.
Yum! Brands, Inc., based in Louisville, Kentucky, has over 40,000
restaurants in more than 125 countries and territories. Yum! is ranked
#216 on the Fortune 500 List with revenues of over $13 billion and in
2014 was named among the top 100 Corporate Citizens by Corporate
Responsibility Magazine. The Company’s restaurant brands - KFC, Pizza
Hut and Taco Bell - are the global leaders of the chicken, pizza and
Mexican-style food categories. Outside the United States, the Yum!
Brands system opened over five new restaurants per day, making it a
leader in international retail development.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140701006075/en/
Yum! Brands, Inc.
Kasey Mathes, 502-874-8200
Source: Yum! Brands, Inc.